Last updated on September 20, 2017


By continuing to access and/or use Hopeless Heroes: Tap Attack ("Hopeless") following any update to this Hopeless Privacy Policy, you are indicating that you have read and agree to its updated terms and conditions.


Hopeless' Privacy Policy ("Privacy Policy") governs your use of Hopeless and is designed to provide you with clarity about Upopa Entertainment Ltd. ("we" or "us") practices with respect to the information we access, collect and/or share in connection with your download and/or use of Hopeless and how we use it, so that you can make an informed decision about whether to use or not to use Hopeless. If you do not agree to this Privacy Policy in its entirety, you may not download and/or use Hopeless. Your use of Hopeless and any information you provide in connection with your use of Hopeless is subject to the terms of this Privacy Policy.     



When you access Hopeless, we may collect and use your IP Address, your advertising identifier and other identifiers as well as other statistical and technical information about your device, such as the version of your operating system, your device code name, your current network connectivity status, and your device manufacturer. If you send an email to our support center, we store your email in our database. We may use all such information to provide you with the Hopeless app, serve you with ads, improve the quality of Hopeless and/or to add new features, functionality, and/or services to it.

We offer you to log in to Hopeless through Facebook, Google Play Game Services, or Game Center. In case you choose to log in to Hopeless by using any of these methods, we may have access to certain information from that site, such as an identifier generated by such service. procedures determined by such social media site.


SHARING AND DISCLOSURE OF INFORMATION. We may share and disclose your information, if required to do so by law, or in the good-faith belief that such action is necessary to comply with the law, or respond to a court order, subpoena, or where in our reasonable belief, or to protect the rights, or personal safety of our users or others. We also reserve the right to disclose your information that we believe is appropriate or necessary to enforce our terms of service, to investigate and defend ourselves against any third-party claims or allegations, or to assist government enforcement agencies.

Specifically, please note that we integrate Appsflyer's SDK in Hopeless for attribution and analytics, and for these purposes we may share your information with it, and permit it to collect information from you. For more information about Appsflyer's collection and use of your information, please read its privacy policy at: https://www.appsflyer.com/privacy-policy/.

We also use PlayFab to support our backend operations (for example, save your progress in the game). For this purpose, we may share certain information with PlayFab. You may review PlayFab's privacy policy at: https://playfab.com/privacy/.

We may also share your information with the advertising networks specified in Section 3 below.

We may share your information with additional third party service providers to the extent that it is reasonably necessary to perform, improve, maintain or support Hopeless.


2.       CHILDREN'S PRIVACY. Protecting the privacy of young children is important to us, and as a rule, we encourage parents to be involved in the mobile activities of their children to ensure that no information is collected from a child in violation of the Children Online Privacy Protection Act (COPPA). For that reason, we do not knowingly collect or maintain personal information for purposes prohibited by the COPPA from children under 13 years of age that use Hopeless. Please note that the app is not directed to children under 13. However, if you learn your child accessed the app, you may contact us at support@upopa.com with any inquiries, or requests. We will try to assist you with your requests, subject to our requirements under applicable law. Please note that we may ask you to provide additional information to be able to verify your identity, as reasonably deemed necessary by us, and as required by applicable law.


3.       ADVERTISEMENTS; THIRD PARTY CONTENT. Hopeless may include advertisements that may be provided by third parties ("Third Party Content") or by us. Please note that we may share your IP address, and persistent identifiers, such as your advertising ID, with the third party advertising networks specified below for the purpose of serving contextual ads in Hopeless, and for them to be able to cap frequency of ads, and detect fraud. Such Third Party Content providers have their own privacy policies and we advise you to read them carefully.

We may use the following Third Party Content providers:

Facebook Audience Network, you can read their privacy policy at: https://www.facebook.com/about/privacy/your-info; Unity Ads you can read their privacy policy at: http://unity3d.com/legal/privacy-policy; Vungle you can read their privacy policy at: http://vungle.com/privacy/; Chartboost you can read their privacy policy at: https://answers.chartboost.com/hc/en-us/articles/200780269-Privacy-Policy; AppLovin you can read their privacy policy at: https://www.applovin.com/privacy; AdColony you can read their privacy policy at: http://www.adcolony.com/privacy-policy/ and ironSource Mobile you can read their privacy policy at: https://www.supersonic.com/privacy-policy/.



4.       CHANGE OR REMOVAL OF INFORMATION. We understand that there may come a time that you may want to discontinue your use of Hopeless. Therefore, if you wish to have us delete any email correspondence between you and us with respect to Hopeless, please send us an email to support@upopa.com and we do so within 30 days.


5.       SECURITY. We have implemented reasonable security safeguards designed to protect your personal information. Nevertheless, as the Internet is not a 100% secure environment, we cannot guarantee the security of any information that you transmit to us. There is no guarantee that information on our servers may not be accessed, disclosed, altered, or destroyed by breach of our safeguards.


6.       CORPORATE TRANSITIONS; DISCLOSURE ACCORDING TO LAW. In the event that we undergo any business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets ("Corporate Action"), we reserve the right to transfer or assign the information we have collected from you and other users of Hopeless. As part of a Corporate Action the new entity will be required to commit to the same level of protection of your information as described in this Privacy Policy. We will post a notice as part of Hopeless of any such change in ownership or control of your information. Please note that if we go through bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or any similar transaction, we may not be able to control how your information is treated, transferred, or used.


7.       INTERNATIONAL DATA TRANSFER. You hereby acknowledge that we may transfer your information, to other third party service provides across borders and from your country or jurisdiction to other countries or jurisdictions around the world. We may transfer such information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to such transfer of information.


8.       UPDATES. We reserve the right to update this Privacy Policy from time to time, with or without notice to you. If we update this Privacy Policy, we will post the revised Privacy Policy as part of Hopeless, and will update the "Effective Date" above, and if the update is material, we may ask for your consent to it. You agree to review this Privacy Policy periodically so that you are aware of any updates. Your continued use of Hopeless following an update to this Privacy Policy indicates your consent to any changes and signifies your agreement to the terms of our updated Privacy Policy. If you do not agree with any update or modification, you should uninstall Hopeless.   


9.       CONTACT US. If you have any questions, comments or concerns regarding this Privacy Policy and/or our practices, please send an e-mail to support@upopa.com.